I was looking this morning for ideas for our December marketing campaign. I looked into photos, different campaigns and quite a lot of propaganda. At the end of the day I was extremely disappointed as all I could find out was about the ability to fight and in a way be able to beat others.
I know that we teach punching, kicking and fighting but there is so much more about the martial arts that we makes us what we are and I think we are losing. The martial arts I know is a family where we care for each other. It is, to quote some of my students, a happy place where you can feel safe. This is a place where we teach about self-confidence, leadership, balance and even love. Yes there is the physical aspect where we exercise and work on coordination, balance and much more but the farthest thing in our minds is developing the ability to hurt others.
So at the end of the day I decided to start a campaign in FaceBook where for every posting I put I wrote a sentence related to things we teach at our school, Koryo Do School of Tae Kwon Do. I don’t know how many people will get it nor do I know if I will get any new students because of it but at the very least I know that I would have presented to the world the meaning of the Real Martial Arts and the way of life of our brotherhood.